Google Starts Blocking YouTube on Fire TV, Echo Show

Echo Show loses You Tube support Fire TV will soon follow

The reason Google is doing this is because Amazon has refused to sell Google devices, like the Chromecast and Google Home, you can see an official statement from Google below. As of this afternoon, Google has chosen to no longer make YouTube available on Echo Show, without explanation and without notification to customers. This is not the first time Google has pulled a YouTube app from an Amazon device.

For Google, however, the loss of revenue from Amazon's website, and the minor inconvenience of Amazon apps not casting is nearly inconsequential. In a move that echoes contract spats between television networks and cable providers, Google Inc. has announced that it will drop YouTube support for Amazon.com Inc.'s Fire TV and Echo Show media devices starting January 1. After Amazon stopped selling some Nest products, Google once again yanked YouTube access from the Amazon Echo Show.

Amazon has historically leveraged its dominant position in e-commerce to promote its own products - like Fire TV and Echo - over similar items from competitors, like Chromecast, Apple TV, and a smart speaker from LINE, for example.

Alphabet Inc's (NASDAQ:GOOG, NASDAQ:GOOGL) Google and Amazon.com, Inc. Since the initial YouTube squabble, Amazon has stopped listing some Nest products.

Is Google developing a "YouTube Edition" Android phone?


"This is a huge consumer issue, and I believe demonstrates the problem with such concentration of power with Google and Amazon", said Moorhead.

Amazon said Google was "setting a disappointing precedent by selectively blocking customer access to an open website", but said they hoped to resolve the dispute.

However, Amazon's command of online shopping - eMarketer estimates it has 44 per cent of the United States market - is a threat to Google's sales of other gadgets such as its Nest connected home products. Google announced today that it has had it with Amazon and their selective selling and implementation of competing products.

Neither company comes out of this looking particularly good, but the tiff has been escalating for a long time. Prior to that, the only way to watch Amazon Prime on an Apple TV was to Airplay the platform through another device, like a laptop or smartphone, to a TV. "We hope to resolve this with Google as soon as possible". The "lack of reciprocity" led Google to kill YouTube on Amazon's products.

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