Amazon Prime Video In Action On The Apple TV

YouTube cracks down on disturbing videos of children

But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products.

Yesterday, Apple sent out a press release announcing that the drought was over: Amazon Prime Video would now roll out on Apple TV.

The video-streaming access fight has been brewing for some time.

What is Amazon Prime and is it worth the money?

If you have an Apple TV or similar device, you can use the iOS app to stream content directly to your TV, whilst we wait for the native Apple TV Prime Video app.

Google is hoping to pressure Amazon into selling Google's products by taking away access to the world's most widely watched video service.

A test of audio capabilities on a second-generation Amazon Fire TV device showed full 5.1 sound support, unlike through the tvOS app. The $70 Streaming Stick Plus adds 4K and HDR.

In one fell swoop, this move transforms what might have been a bit of a soggy sock of a launch into a firecracker. Unfortunately, this alternative won't last for long as Google is blocking even that. It's the same size and shape as it was past year, and it still looks handsome with its slab-topped profile, rounded corners and Apple logo subtly stenciled on top.

Beyond that, the app will be immediately familiar if you've used it on any other streaming or mobile device recently.

Still, there's plenty of wireless connectivity.

On the search front, any web searches that go through Siri get handled by Google, which also serves as the default search engine on iPhones and iPads.

By comparison, Apple isn't as much of a threat to either company. A package that includes a game controller costs $20 more. (With Fire TV and Apple TV, you can pair wireless headphones). The Menu button now has a raised white ring surrounding it but, to all intents and purposes, it functions precisely as it did before. The touchpad on the remote offers faster forwarding and rewinding than rivals.

The key upgrades for the Apple 4K TV are all on the inside. The audio issue is not affecting 4K and HDR video content from the service. Seems to be the new standard. When configured with an Apple TV 4K unit and a 7.1 stereo system, audio is only being fed to one speaker and a subwoofer. Initial setup is probably the best example of this; it's embarrassingly easy.

Either way, with no headway being made in that domain just yet, Fire TV users who open the YouTube app on their devices are now met with a message informing them that "starting on 1 Jan 2018, YouTube will not be available on this device". It also has YouTube, but not Google Play.

As ever, this ease of use continues throughout the UI. Apple TV owners can find Amazon Video in the App Store, and download it for free. For now, it's a bit hard to find in traditional Apple TV search.

Amazon has its own streaming device Fire TV, which competes against its expensive counterpart Apple TV.

READ NEXT: What is 4K?

Apple TV 4K isn't the best for United Kingdom sports fans either. For cheaper models, you can get that through Roku's smartphone app.

Having said that, Apple has achieved quite the feat with its latest Apple TV. However, PCM is one of the oldest forms of digital audio formats. In a market dominated by sub-£100 streamer sticks and set-top boxes, that's no mean feat.

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