For Apple, iPhone X times $999 = Many, many billions

Google Pixel 2

Reporting on its fourth quarter 2017 financial results, Apple has announced a net profit of $10.71 billion ($2.07 per diluted share) on revenues of $52.6 billion. However, a lot of people queuing up outside Apple stocks leaked over the preceding various years with various customers preferring to buy online, the limited production for the iPhone 8 has noticeably been due to secondary reports.

For Apple, which is looking to rev up sales in China after several quarters of declining revenue there, the test is that Gu is not alone. The average estimate of 10 analysts surveyed by Zacks Investment Research was for earnings of $1.87 per share. The real question is: Can Apple fulfill demand, or will sales be hampered by previously-reported supply chain issues?

THOUSANDS of Australians are expected to queue around Apple Stores and phone outlets this morning after huge demand and record-breaking pre-orders delayed new iPhone X's shipments until just before Christmas. It's the smallest revenue category for Apple, so it's easier to make big percentage gains in that fashion, but it does point to strength in the company's smaller products.

The tenth anniversary iPhone will go on sale at 8am this morning, with launch events planned at Apple Stores, Optus, Telstra, and Vodafone outlets around the country. That's higher than it expected during the same period previous year, $76 billion and $78 billion, and slightly above analyst expectations.

The iPhone 8 and iPhone 8 Plus went on sale in October, boasting improvements to the camera and the addition of wireless charging.


"I've got goosebumps - it's another great quarter, tremendous momentum and we've got the iPhone X to look forward to", Hank Smith, chief investment officer at Haverford Trust, which owns Apple shares, said in a Bloomberg Television interview. Apple has been flirting with a trillion-dollar valuation, and had a value of $868 billion at market close. The company is also set to sell the HomePod, a Siri-powered speaker to answer both Amazon's Echo line and Google's Home speakers. The delay may have prompted some buyers to wait to check out the iPhone X before deciding on its more affordable sibling.

It's the first time that Apple has staggered the release of new handsets that were unveiled at the same time. Sales of iPads continued to bounce back after a slump, with revenue up 14%.

Each year Apple's sales quarters generally follow a pattern - or have over the past 6 years or so.

The innovation may prove an important step on the path to Apple's potential next big product, smart glasses, for which CEO Cook has created a dedicated team.

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