Taylor Swiftly breaks three YouTube and Spotify records

Taylor Swift's 'snakey' video clip: Hints a release of a new song

Taylor Swift has broken Adele's Vevo video record by scoring 30 million views in 24 hours. "Look What You Made Me Do" was played more than 8 million times on Friday.

And despite the fact that Luis Fonsi and Daddy Yankee's "Despacito" remix with Justin Bieber was dubbed the song of the summer, that music video only racked up a "mere" 20 million views in 24 hours, which is nothing compared to Swift.

Meanwhile, Taylor is teaming up with bosses at UPS, choosing to use the US courier service as her "official delivery partner" for the release of her new album.

Since Swift's audience skews young, Target is taking an interesting tack in promoting "Reputation" via glossy print magazines over a more popular channel like digital.

Regardless of the truth in the situation, Taylor Swift is taking back her reputation and at this point isn't answering questions about the drama that preceded her sixth album.

The singer's Look What You Made Me Do promo, which debuted during the MTV Video Music Awards coverage on Sunday night (27Aug17), has been watched 1.5 million times every hour, according to a statement from Vevo bosses.

The obvious beginning, When people started claiming that Taylor Swift is dead after she got exposed.


Swift, 27, who has been absent from award shows and red carpet events in 2017 after highly publicized feuds with Kanye West, Kim Kardashian and Katy Perry, did not attend the ceremony.

One Swift says to a crying version of herself: "There she goes, playing the victim - again".

And finally, Swift's new record could also simply be a result of her own self-promotion.

Swift portrays a darker, edgier figure in the video and there are many references or innuendos to her past conflicts with others.

And to top that all off, Swift's song broke records on Spotify too.

By contrast, Ed Sheeran's Shape of You (which previously held the one-day streaming record) saw its streaming tally increase in its second 24 hours on the platform.

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