Walmart in deal with Google to offer voice-activated shopping

Google and Walmart Partner With Eye on Amazon

"First Amazon bought Whole Foods, and then... well, then Google partnered with Walmart". Users can also receive personalised shopping results and make use of Walmart's easy reorder service to enable fast repeat purchases. The delivery service is available in Phoenix; Tampa, Fla.; Dallas; and Orlando, Fla. Lore noted it will be the "largest number of items now offered by a retailer through the platform".

Walmart has also announced that their Easy Reorder feature will be integrated into Google Express, which in turns helps to create a personalized shopping experience in which previous orders can be remembered to make it more efficient.

This partnership will directly challenge Amazon.com AMZN, which now dominates voice shopping with its Alexa-powered Echo devices.

"Next year, we will also leverage our 4,700 USA stores and our fulfillment network to create customer experiences that don't now exist within voice shopping anywhere else, including choosing to pick up an order in store [often for a discount] or using voice shopping to purchase fresh groceries across the country", Lore said.

Lore emphasized that customers will come out as winners because its partnership with Google will offer an "open and transparent shopping universe".

Users will soon be able to order items from Walmart using voice command son Google Home.

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"As we see these virtual ecosystems grow and become more widespread, we are likely to see a battle commence between the digital assistants such as Google Home, Amazon Echo and Apple HomePod, as retailers and brands affiliate themselves with one or the other".

But that was far behind the Amazon Echo, available since late 2014.

"Although Walmart will now be promoting its sales through another retailer - Google - it's a clear paradigm shift, with customers of Walmart accessing its products via Google". This will also be accessible through Google Home as well. Just this Monday, Wal-Mart announced an expansion of their partnership with Uber to deliver groceries in Dallas and Orlando. Delivery times generally range from same-day to three days, depending on your location and availability.

It's also been drawing in customers with its Alexa-powered devices. For that, they are teaming up with more and more such giant to expand their Businesses.

Walmart also promised to create "customer experiences that don't now existing within voice shopping anywhere else", which sounds like a challenge to Amazon.

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