NFL, Twitter announce more content, including 30-minute show

Twitter Partners With NFL For Daily NFL Show, Pregame Video Coverage

Twitter has announced a couple of brand new deals aimed towards netting it more live content for its platform. During Twitter's Digital Content NewFronts presentation, the company announced new series and programming deals with MLB, WNBA and the PGA, as well as Bloomberg, BuzzFeed, Live Nation and more. NFL Network talent will be hosting the show, which itself will cover things like game highlights, breaking news, fantasy projections, pre-game updates, and more.

As part of the live pre-game coverage, the league will use both Periscope and Twitter to offer fans content such as sideline interviews and player warm-ups during primetime windows and other key match-ups throughout the season.

Among the more notable content deals Twitter inked includes the Women's National Basketball Association, BuzzFeed, Bloomberg News, The Verge and Live Nation, among others. "This new multiyear collaboration will bring compelling live studio programs that discuss what's happening in the NFL, unique behind-the-scenes live broadcasts before games and the best NFL highlights to Twitter, alongside the real-time NFL conversation".


Twitter is adding football back to its growing slate of live video offerings, but still won't feature any games, according to the NFL. In its one-year agreement with the NFL, Amazon will be able to stream 10 Thursday Night Football games this year, but you'll have to be an Amazon Prime subscriber to watch the live game.

"Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media", said the NFL's chief media and business officer, Brian Rolapp.

Despite this, the pair's latest deal will not see any games streamed on the social network, after Amazon won the rights to those games last month.

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