At F8 Conference, Facebook Talks of Building Community through AR

The Camera Effects platform is created to be compatible with future augmented reality hardware, such as eyeglasses but in the meantime the effects will be available inside Facebook's Camera feature on smartphones. By closing or ignoring this message, you are consenting to our use of cookies.

Standing in front of a packed arena and whilst being watched by millions around the world, Zuckerberg explained how Facebook is making the camera the first augmented reality platform.

He described the previous rollout of camera functionality across all of Facebook's apps as "act one".

One way that Facebook's new AR platform will come to life is by allowing developers to layer information cards digitally onto real life objects.

On the first day of Facebook's F8 developers conference, Mark Zuckerberg announced the launch of the Camera Effects Platform, a tool combining different technologies which enables virtual elements to be inserted into everyday situations via a smartphone's camera. Frame Studio is available globally, while AR Studio is now open for beta applications.

Create a digital avatar to hang out with friends in a virtual hangout.


"Facebook Spaces lets you easily phone a friend in the real world with Messenger video calling, so you can bring even more people into your VR space", says Facebook.

The company also launched the "Places Graph", providing free access to data on more than 140 million places around the world.

At the F8 event Facebook also launched a new virtual reality app, Facebook Spaces, created to let users hang out in virtual environments.

Facebook isn't stopping at virtual worlds. Users will be able to directly add in a chat bot to their Messenger group thread and share the conversation. The workplace also opened its platform for developers to make custom bots specific to their organization's needs.

The AR Studio tool has three inputs to trigger augmented reality effects: Face Tracker (not identity or facial recognition), Sensor data, such as the gyroscope and location, and Scripting APIs to pull in data from other apps and respond to user inputs in real time.

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