AOL and Yahoo Merge to Become… OATH

Above Signage hanging along the courtyard at Yahoo's headquarters in Sunnyvale

While an AOL spokesperson neither confirmed nor denied the new name, she did tell us to watch for the "launching" of the new company.

On Monday, AOL chief executive Tim Armstrong announced Verizon will merge these companies, which will be overseen by a new brand called "Oath: A Verizon Company".

"With a house of brands as diverse as ours, we wanted a name that was values led - one that honored our ultimate commitment of Building Brands People Love", the AOL statement said. AOL CEO Tim Armstrong shared the news on Twitter after a published report disclosed the name of the new company late Monday afternoon.

As for AOL and Yahoo, it is not clear if either or both brands will remain, and if so, what role each brand and division might play once the merger and creation of Oath are completed.

Another Twitter user also made sport of the company's new name.


"Billion+ Consumers, 20+ Brands, Unstoppable Team".

Verizon agreed to buy Yahoo's core Internet business for $4.8 billion in July. A rep for Yahoo declined to comment beyond a statement from Mayer when the Verizon deal was first announced past year.

A price cut early this year kept Verizon on track to consummate the purchase of Yahoo's Internet business and share the costs from a pair of hacks that threatened to derail the deal. Last month, the U.S. Department of Justice indicted four men, including two officers with Russia's FSB security agency, in connection with those hacks.

After Verizon scoops up Yahoo's Internet assets, what remains of Yahoo - mostly investment holdings in Alibaba - will be renamed Altaba.

Marissa Mayer, Yahoo's CEO, will step down from the board of that company once the sale is complete. Though we all know nobody likes change, so we'll see how "unstopable" Oath becomes when it arrives this summer.

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