McDonald's aims to win customers back with mobile ordering, delivery
McDonald's has lagged other fast-food restaurants such as Domino's Pizza Inc (DPZ.N), Panera Bread Co (PNRA.O) and Starbucks Corp (SBUX.O) in its use of digital technology.
And fear not the disappointing arrival of a cold, soggy chip as McDonalds has revealed that due to the growth witnessed as part of the delivery service in other countries, the majority of customers in its biggest markets will never be more than three miles from their nearest stores.
McDonald's Corp. says it will launch mobile order-and-pay and curbside pickup across its USA restaurants toward the end of the year.
Hottovy said he thinks the changes McDonald's is making in the kitchen and dining room in particular will make the mobile order rollout go far smoother than many observers expected when the chain first announced its intentions past year.
The chain is also continuing the roll-out of its "experience of the future, " eateries that allow customers to order and pay for sandwiches, fries and other purchases at kiosks, rather than a counter, and then have the food delivered to their tables.
"One of the most significant disruptions in the restaurant business today is the rapid increase in delivery".
Usually a good ol' Big Mac would be pretty high up on our list of cheat day treats, but the thought of having to peel ourselves out of our duvet cocoon isn't always very appealing.
"Currently, McDonald's is experimenting with different delivery models including partnering with third parties for ordering and fulfillment throughout the world".
The fast-food chain also unveiled plans to bring in mobile ordering and payment to 20,000 restaurants in some of its larger markets by the end of 2017.
"China has tripled its delivery business since its launch in 2008".
"To grow, we must grow guest counts, " McDonald's CEO Steve Easterbrook said during a meeting with investors in Chicago.
In the US, the upgrades will be rolled out to roughly 2,500 locations by the end of this year, with most of the nation's 14,000 restaurants revamped by 2020, according to Chris Kempczinski, president of McDonald's USA.
Likewise, if more customers use that app and have their food delivered curbside, that could ease drive-thru lines as well.
McDonald's stock is up 6.7 percent year-to-date, and up 9.3 percent the past year.
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